STW Turns One!!!

Happy BDay
This week marks the First Anniversary of the Something To Wear blog and I have to say, it has been a blast!
I had only the barest of visions for STW when I set off on this adventure.  I enjoy reading blogs – both the more personal, as well as some of the more professional ones.  There are so many folks out there with definite voices, styles, and audiences; some are simple journals, some are ongoing photo essays, and some have evolved way beyond sharing thoughts to become full-blown businesses.  As I started to develop my blog I looked at all of it – what I loved and didn’t love out in the fashion blog-o-sphere, and what I felt was missing. 

I love being able to get fashion news, inspiration and ideas from voices beyond the fashion and retail establishment.  I love the immediacy of online media for discovering and sharing talented people, interesting personalities and fresh perspectives.  When I discover particularly beautiful images or great writing I find myself at the end of posts wanting more.  Conversely, I don’t love reading things that feel like press releases or are rehashes or downright copies of someone else’s posts. And I am admittedly a little disappointed when I see blogs that clearly are intended to be a business with content that isn’t always well edited or well written. 

So with all of this in mind Something To Wear has emerged.  I am not a professional writer or editor, but I attempt to satisfy my fairly critical eye.  I try to share not only my own point of view and personal style; but also appreciate and comment on others.  I strive to keep a balance between daily realities and the glorious frivolity, beauty, and fantasy that fashion is suppose to be.  Above all, I endeavor to share my love and enthusiasm for fashion, to give a little experience-based advice, to possibly inspire others, and at the very least to entertain. 

While definitely wanting to expand readership and followers, making my blog a “money maker” by crowding it with irrelevant advertisements and links to other sites and products has never been an objective.  Having not rocketed to the stratosphere of blogging I have yet to receive a goody box of free merchandise from any business asking me to review their stuff.  Every opinion is truly my own, based on my own experience with my own purchases and those of my shopping companions.  If something is good I am excited to talk about it.  If I don’t like something I try to be fair yet honest.  

In the past year I have written 54 posts, a number that still completely stuns me.  It has been a very busy year for me in my real life so to think that I have managed an average of a post a week is astonishing.  It amazes me to find that I can find the topics or the words on those topics, but apparently I can since, as one friend put it, “I can’t believe it, you can write an entire article on one brand of make-up for Pete’s sake!”, who knew?!

All in all it has been a terrific first year.  I haven’t yet mastered the magic of blog marketing and publicity but the blog stats have started to grow.  STW has gained a few followers, and gotten a fair bit of feedback.  I have surveyed friends and family, interviewed folks, and shared the fashion experiences of those near and dear to me.  I got brave and featured photos of myself, but found I much prefer the ability to capture things the way I envision them by playing editor via Polyvore.  I was thrilled to have been featured on the blog of one of my favorite brands simply due to mutual appreciation rather than commercial partnership, and was even more thrilled to see the resulting bump in readership.  And I have already had part of a post plagiarized by another blogger, which, once I got over the surprise, I took as a compliment.

I absolutely love the creative fun of this blog and truly get excited by each new reader, positive comment, new connection or terrific discovery.  I love seeing and sharing the ridiculous and funny side of fashion.  I try to curb my naturally acerbic tone but must confess that there are some things that I can’t resisting sharing so forgive me if they end up sounding too snarky or critical – it is never meant to be mean spirited.   Yes, I am rather verbose.  Yes, I tend to focus on the posh goodies I love because, frankly, for me they are more interesting.  And no, I am not writing to provide meaningful dialog or commentary on serious subjects; I will leave that in far more competent hands than my own!  Instead I will continue to Polyvore, shop and write as inspiration moves me and I am curious to see where those whims take me in 2012. 

I treasure my readers and, while some folks like my sweetheart are obligated to follow, there are also some fabulous peeps from as far away as the UK and even Australia who have joined the fun just because.  Bless you one and all!!!  I hope you find Something To Wear is as I intended, a delicious fashion dessert to enjoy after our meaty days.

Much Love and Happy New Year!!!

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